THE GENERAL DELI & CAFÉ
The General Deli & Café is a neighborhood deli and café located in South Bend, Indiana, known for its house-made sandwiches, locally roasted coffee, and welcoming atmosphere. Set inside the historic East Bank neighborhood, the café combines casual comfort with thoughtfully crafted food and drinks.
APPROACH:
Lead a visual refresh for The General Deli, translating the character of the space into a cohesive brand experience across physical and digital touchpoints. The project includes identity development, menus, signage, environmental graphics, and website design, all crafted to reinforce the deli's approachable, neighborhood-focused atmosphere.
CREATIVE SCOPE:
Brand Identity Refresh
Environmental Graphics
Hospitality Brand Experience
Art Direction
Mural Design & Execution
Wayfinding & Signage
Digital Presence
