THE GENERAL DELI & CAFE

SOUTH BEND, INDIANA

The General Deli & Café is a comfortable neighborhood gathering place in South Bend, Indiana known for good coffee and simple, locally inspired meals. I partnered with the café to reimagine its visual identity, creating branding, menus, packaging, and environmental graphics that reinforced its laid-back, welcoming character. The goal was to translate the feeling of the space into a cohesive visual language that felt approachable, familiar, and distinctly local.